Ad campaign for Town and Country Federal Credit Union in Southern Maine. Introduction to “Savvy Money” a free personal financial planning tool available on their website, featuring Jean Chatzky, the financial editor for NBC’s TODAY show, an award-winning personal finance journalist, AARP’s personal finance ambassador, and a best-selling author.
Ads feature candid “man on the street” interviews with people talking about money, budgets, credit, and financial goals. Director Carlos Cuellar engages participants who share authentic responses to their own understanding of personal financial planning. We asked them “Do you think you should “Get Savvy”? The overwhelming response was YES!!!!
